Who We Are
The mission of Citizens for a Scenic Wisconsin is to preserve and enhance the visual character of Wisconsin.
The Scenic News
Charlie Mitchell, Editor
Tree Extinction and the Importance of Native Species
We often hear of extinction in the context of animals, but plants can—and have—become extinct, too. In fact, a 2020 paper cited 65 plant species that have recently become extinct in the continental U.S. and Canada. Recently extinct tree...
New Research Draws Attention to Privacy Concerns with Digital Billboards
A new report takes aim at the privacy concerns raised by digital billboards, examining how advertisers use the insights they capture from digital ads to tailor the messages served up to people on digital billboards. Developed by Big Brother Watch, a non-partisan and...
Research Shows that Digital Traffic Safety Messages Contribute to Highway Accidents and Fatalities
A new study suggests that digital highway signs that are designed to encourage safe driving contribute to an increase in nearby traffic accidents. Study is here: https://www.science.org/doi/10.1126/science.abm3427 Note that this publication requires uses to cut and...
Supreme Court Sides with City of Austin over Reagan National Advertising in First Amendment Case
On April 21, in a victory for scenic beauty, the U.S. Supreme Court ruled 6-3 in favor of the City of Austin over Reagan National Advertising, affirming the constitutionality of the longstanding distinction between content displayed on signs that are located...
Billboard Reform Bill Introduced in State Assembly
A bill that would prohibit any more billboards from going up along the major highways in the State of Wisconsin was introduced in the state assembly by Representative Jill Billings (D – La Crosse) on March 10 and was referred to the Committee on Rules. Photo:...
Year End Report 2021
Dear Friends, Advancing and defending the principles of Scenic Wisconsin made 2021 another busy year. From efforts toward ending billboard blight to advocating for Scenic Byways, agricultural tourism, and barn preservation, Scenic Wisconsin actively engaged with...
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