Home     About Us     Get Involved     Membership     Newsletter     Outdoor Advertising     Current Issues

Scenic Alerts     Awards     Scenic Byways     Rustic Roads     Model Ordinances     Photos     FAQs

Whereas, there is an increasing number of large off-premise signs in the Wisconsin landscape, at approaches to Wisconsin cities and towns and in our communities; and

Whereas, it is apparent that at the rate of approximately 400 new signs a year, many of them taller than ever, there will be signs with commercial messages almost everywhere we go and we will see them whether we want to or not; and

Whereas, these signs, often referred to as billboards, are detracting from the scenic character of our state and from the enjoyment of our surroundings; and

Whereas, they reduce the attractiveness of Wisconsin to tourists and to the businesses that could relocate in Wisconsin;

Now, therefore be it resolved that the City/Town/Village of _______________, in view of the above, and recognizing this as a statewide issue that individual communities cannot effectively control, we support statewide legislation that would stop the construction of any new billboards and that would provide funding for the gradual purchase and removal of billboards starting with those in the most scenic areas; and

Be it further resolved, that while we see no need for off-premise signs that advertise products and services that can be more appropriately advertised in other media such as newspapers, radio and TV, we recognize the value of signs that provide information of value to a traveler such as directions to gas stations, restaurants and hotels, and thus we support increasing the use of logo signs before exits on freeways and advocate expansion of the system of tasteful tourist-oriented directional signs.

Adopted by the City/Village/Town of ______________________________ this ____ day of _______________, 200__.

By________________________________ title _______________
 

I _________________________, Clerk of the City/Village/Town of __________________________ do hereby certify that the foregoing resolution was adopted by the City/Villlage/Town of __________________________ Common Council/Board at a meeting on ________________, 200__.

_________________________________ clerk